Product tour
A look inside the app.
Set up once. Then a minute per clip. Here’s every screen, with Dana the realtor.
Early designs. Screens will change as we build with early-access members.
Part 1 · Set up once
About an hour, once.
Who you are, what you know, how clips look, where requests come from.
1 · Persona
Your takes, your voice, your way of talking.
Record short takes on your phone. ClipSent learns your voice and face for everything else.
Voice ready
Face ready
Writing learned from 24 emails
Your takes · 6 real recordings
Intro 0:18 Used in 41 clips
Closing 0:09 Used in 41 clips
How financing works 0:34 Used in 12 clips
12 Oak St walkthrough 2:04 Used in 9 clips
Record next: closing costs Asked 8 times this month
How you talk
Corrections you’ve taught it
“I wouldn’t say ‘dream home’.” Remembered Oct 20
“Say ‘under contract’, not ‘pending’.” Remembered Oct 18
Read this line naturally:
“Hi, I’m Dana. I help buyers on the north side find a home that fits.”
Stop and save
2 · Knowledge
What you know, with dates.
Services, prices, case studies, documents, saved answers. Old entries get flagged.
Best done on a computer.
“Buyers have 10 days to complete inspections and can cancel within that window.” Buyer guide.pdf, page 4
Collections
Neighborhoods6 entriesConfirmed Oct 2
Services & fees4 entriesConfirmed Sep 18
Past sales12 entriesConfirmed Oct 20
Closing cost estimates3 entries9 months old · Review
Documents
Buyer guide.pdf12 pagesUploaded Aug 4
HOA FAQ, Brookfield.pdf3 pagesUploaded Sep 30
Saved answers
Showings are on SaturdaysFrom Maria’s clipSaved Oct 25
Earnest money: 1% of priceFrom Tom’s clipSaved Oct 21
3 · Clip template
Scenes, in your order.
Each scene picks a speaker (real you or AI you) and a visual (photo, chart, points, map).
Best done on a computer.
Scenes, in order
- HelloReal: introFull screen
- Their searchAI you: bubbleOver their criteria, 30 words
- Areas that fitAI you: voiceMap · Knowledge
- Homes to seeAI you: bubbleListing photos · MCP
- Next stepReal: closingFull screen
+ Add section
How it runs · about 75 seconds
Scene: Homes to see
SourceMCP · listings sheet → search_listings
Look forstatus = active
price ≤ request.budget
beds ≥ request.beds
Pick2 to 3, closest to request.area
Test with Maria’s request → 3 homes found
Settings
PersonaDana Ruiz
ApprovalAsk me before sending
Plays onBuyer inquiry page
4 · Page template
The page around the clip.
Built from blocks. Every page gets a matching email.
Blocks
Clip
Text
Listing cards
Map
Payment estimate
Open house dates
Book a showing
Recent sales
Disclosures
For Maria Lopez
$3,410/mo est.
Book a showing
Ruiz Homes · License 01234567 · Equal Housing Opportunity
Listing cards
ShowHomes picked in the clip
How many2 to 3
Each cardPhoto, price, beds, baths
AttributionListing courtesy of…
Used by
Buyer inquiry
New listing for this buyer
For Maria Lopez
From Dana Ruiz · 1:12
Book a showing
Sincerely, Dana Ruiz
Really Dana · verified by ClipSent
5 · Connections
Requests in. Clips and alerts out.
Forms, inbox, CRM, Slack, Segment, your data, your AI assistant.
Best done on a computer.
Requests in
ClipSent addressReceiving
dana@in.clipsent.com
Website form and Zillow emails · Buyer inquiry
Wix formConnected
New submissions start a clip
Sending
GmailConnected
From dana@ruizhomes.example
Text messageOn
Send the link from your phone
CRM
Follow Up BossBoth ways
New leads start a clip; “Watched 90%” appears on the lead
+ HubSpot, Salesforce, Pipedrive
Watch alerts & data out
SlackConnected
#listings: who watched, as it happens
SegmentSending
Standard video events · anonymous
Data sources
MCP: listings sheetRead-only
2 tools approved: search_listings, get_listing
+ Your MCP server, IDX feed
AI assistants
ClaudeConnected
Make clips from your assistant; they still wait for approval
+ ChatGPT, others
Part 2 · Every day
About a minute per clip.
A request arrives. Your phone buzzes. You approve, send, and see who watched.
6 · On your phone
From request to sent, in four taps.
A clip is ready. Your phone tells you. You review, approve and send, wherever you are.
-
9:03
Tuesday, November 4
ClipSentnow
Maria Lopez’s clip is ready
From her website request. Tap to review and send.
1. A push arrivesThe moment her clip is edited.
-
Clip for Maria1:05
She asked for
3 beds, under $600k, by March
Facts sourced · rules passed
Edit a scene
Approve
2. ReviewWatch it, fix a line if you want.
-
Send to Maria
Text message
(512) 555-0147
Email
From dana@ruizhomes.example
Copy link
Paste it anywhere
Send
3. SendFrom your phone number or inbox.
-
9:40
Tuesday, November 4
ClipSentnow
Maria watched 90%
She clicked “Book a showing”.
Call Maria
4. Know when she watchesCall while it’s fresh.
7 · Clips
What needs you, and what happened.
Clips waiting for you first. Then every clip, and how far each was watched.
ClipSentnow
Maria Lopez’s clip needs one answer before it can go out.
Maria LopezAnswer
Buyer inquiry · website form
Tom BeckerApprove
New listing · 12 Oak St
The Parks90%
Open house follow-up
8 · Reviewing a clip
Answer, tweak, approve.
Their request on the left. Your clip, scene by scene, on the right. Every fact sourced.
What Maria sent · website form, 9:02
“Hi, we’re looking for 3 bedrooms near good schools, under $600k. We need to move by March.”
Template
Buyer inquiry · Real estate
One question before this can go out
Which Saturday should I offer for showings?
- AI youHer search“Maria, three bedrooms, under six hundred thousand, by March. Let’s do it.”Edit
- RealHelloIntro take · 0:18Swap
- AI youAreas that fitMap: Brookfield and Cedar Park, Lakeview district.Swap
- RealNext step“Pick a Saturday. I’ll show you both.”Swap
Facts used
Price range under $600k from Maria’s message
School district Lakeview NCES district data · 2026
Areas Brookfield, Cedar Park Knowledge · neighborhoods, confirmed Oct 2
Real estate rules passed: no steering language, disclosures added
Which Saturday for showings?
Nov 8 or Nov 15
Her searchAI you
“Maria, three bedrooms, under six hundred…”
Areas that fitAI you
Brookfield, Cedar Park
Real estate rules passed
Approve and send as text
9 · Who watched
Know what they saw.
Opens, how far, which scenes held them, what they clicked.
90%watched
2opens
ClickedBook a showing
Phonedevice
How far, section by section
What happened
Yesterday 7:41 pm Opened on a phone
7:41 pm Played
7:42 pm Watched 50%
7:43 pm Watched 90%
7:43 pm Clicked “Book a showing”
ClipSent7:43 pm
The Parks watched 90% and clicked “Book a showing”.
90%watched
2opens
Stopped near the end of “Next step”
Call The Parks